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2013 Brand Innovators
Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person...
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Embracing Sustainability for your Brand
Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well...
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Why Your Brand Should Invest in Blab
Marketers have seriously started directing their attention to live streaming—and for good reason. According to Nielsen, in 2014, time spent consuming digital video increased by more than 50% in all...
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Under the Influence: Choosing and Using Best Brand Advocates
Puppies, Jeans, and Social Media Jamie Simoni (@Jamie Simoni), from American Eagle Outfitters, visits the podcast this week. Serving as their Senior Marketing Manager, Jamie can not only direct you to...
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Should Your Brand Be on These Popular Asian Social Channels?
With a population of 4.3 billion, Asia represents a booming audience that enterprise brands are continually trying to engage. Out of the latest 100 million users to join Instagram, more than half...
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Digital Printing, Brand Management Move Companies Forward
Create, move and design with purpose to continue your relevancy with customers. Brand Packaging’s RSS Feed
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Four Traits That Turn Your Brand Story From Meh to Marvelous
Great stories originate from emotions, not information, which is a truth many marketers overlook. Here’s a look at emotional connection and other traits that can help you become a better brand...
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What’s a better social media goal: customer loyalty or brand awareness?
Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some...
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Celebrating Twenty Years in Packaging and Brand Strategy
Twenty years ago, in 1996, BRANDPACKAGING ran its first issue. Leading up to that release, the leadership saw a huge opportunity for brands Brand Packaging’s RSS Feed
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Value Proposition: Avoiding the curse of the ‘Why Bother Brand’
Tweet Tidal. Yahoo Screen. “Speed 2: Cruise Control.” Your brand? Some brands are so undifferentiated from other options, so derivative of competitors, the reaction they get from consumers is a shrug...
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Applauding Great Brand Leadership: Brand Innovators 2016
Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator. These cream-of-the-crop men and women inspire and...
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Infographic: How Snapchat Can Expand Your Brand
We all know Snapchat is a social powerhouse but just how is a channel built on temporary media supposed to leave a permanent impact on a brand’s image? We came across this in-depth infographic from...
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5 Free Ways to Build Your Personal Brand on LinkedIn
Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help? LinkedIn can help you build a professional presence that showcases your work to the people you most want...
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Do You Understand Your Brand DNA?
Do you know why people love certain brands? Apple. Wal-Mart. Hilton. BMW. Adidas. Because they are consistent. You know you’re going to get the same thing. It might be innovation, price, prestige,...
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#SproutChat Recap: Building Your Professional Brand
In today’s marketplace, your personal brand matters. For better or worse, how you’re perceived in person and across your social and digital platforms can have an impact on your career opportunities....
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Two Birds, One Stone: How To Increase Conversions While Building Your Brand...
Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all websites and apps persuade people to become...
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The Best Brand Experiments with Live Streaming Video
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Listen to this blog post as a podcast: I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know...
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How to Rapidly Build Brand Signals for SEO
In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with...
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Being the brand local customers ‘know’: Brands share hows and whys of local...
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Please visit Marketing Land...
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Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months. Please visit Marketing Land for the full article. Marketing Land...
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