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Is brand loyalty on life support?
One thing that never seems to change is that there will always be change. Nowhere is that more apparent than in the retail world. Brand Packaging’s RSS Feed
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Why your brand should obsess over its customers, not its competitors
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Please visit Marketing Land for the...
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No, Your Brand Isn’t Too Big for Thought Leadership
As we get older, we grow out of many things: tricycles, swing sets, sandboxes, and even Legos. We expect it to happen because it makes sense. What doesn’t make sense is when a company thinks it’s...
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How to Grow Your Email List as an Ecommerce Brand (A Beginner’s Guide)
It’s important you recognize the significance of your email marketing strategy. It’s an essential method of communication with your ecommerce customers. Email will probably be your most profitable...
View ArticleFive Ways You Can Use User-Generated Content to Boost Your E-commerce Brand
It’s harder than ever to grab your customers’ attention. But if you allow them to share their opinions and experiences, they’re more likely to engage with your brand–while creating marketing materials...
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Transcript of A Guide to Content Strategy and Brand Storytelling
Transcript of A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello and welcome to another episode...
View ArticleAdvanced Tactics to Promote Your Brand Over Social Media
Facebook’s latest algorithm changes have prioritized posts by friends and families in user news feeds. Organic reach over Facebook had already been in decline since 2014, but Facebook’s latest...
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A Guide to Content Strategy and Brand Storytelling
A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the...
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The Future of Brand is Experienced and Shared
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View ArticleThe Importance of Experience Design and the Future of Brand
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